SENIOR EXECUTIVE - SALES & MARKETING (CONTENT CREATION & PUBLIC RELATIONS) (EG09)

Job Description

Job Purpose

To develop and articulate compelling brand narratives and content strategies that strengthen brand awareness, promote products effectively, ensure consistent messaging, and elevate the organisation’s corporate profile within the industry.

Responsibilities

1. Drive consistency and governance of brand messaging, visual identity, and marketing communications across all touchpoints.

2. Monitor brand reputation and identify emerging risks or issues requiring attention.

3. Lead exhibitions, product launches, brand activations, and PR events to strengthen market presence.

4. Plan and execute digital marketing campaigns with clear and consistent brand and product storytelling.

5. Analyse campaign performance, digital metrics, ROI, and audience engagement to assess effectiveness.

6. Conduct research, fact-checking, proofreading, and editing of marketing communications and public-facing materials.

7. Manage agencies, vendors, and cross-functional stakeholders to ensure alignment and delivery.

8. Perform any other tasks assigned by Management.

Qualification and Experience

1. Bachelor’s Degree in English language/ Linguistic/ Journalism/ Mass Communications and any related field.

2. At least 4 years of experience in copywriting, corporate communications, brand marketing or related field.

3. Have a good command in English. Proficiency in other languages is an added advantage. Passionate in branding and marketing, particularly digital marketing.