EXECUTIVE - BRAND & MARKETING (PRODUCT MARKETING) (EG07)

Job Description

Job Purpose

Execute product marketing activities to enhance product positioning, market visibility, and sales enablement.

Conduct market research, develop product messaging, and support product launches in line with approved strategies.

Create product-related marketing materials to align with business objectives and marketing plans.

Responsibilities

1. Conduct market and competitor research to identify customer needs, trends, and product positioning opportunities.

2. Develop product messaging, positioning statements, and value propositions for assigned products.

3. Plan and execute go-to-market activities for product launches, updates, and lifecycle initiatives, including on-ground activations.

4. Coordinate with internal teams to create product marketing materials such as brochures, presentations, website content, and sales tools.

5. Maintain and manage product marketing materials, literature, and inventory records.

6. Support sales enablement by preparing product information, sales guides, FAQs, and other supporting materials.

7. Monitor and analyse product marketing campaign performance and market feedback.

8. Compile reports and summaries on product marketing activities and outcomes for management review.

9. Perform other product marketing tasks as assigned.

Qualification and Experience

1. Bachelor’s Degree in Marketing, Business, Mass Communication, or a related field.

2. Minimum 1 year of relevant working experience; fresh graduates are welcome to apply.

3. Excellent verbal and written English communication skills; proficiency in Chinese is an advantage.

4. Capable of managing multiple projects independently.