SENIOR EXECUTIVE - DIGITAL & E-COMMERCE

Job Description

OVERVIEW:

This role leads the company's digital marketing initiatives and e-commerce platform management. The role ensures the growth of online brand presence, customer engagement, and revenue generation. This position demands a self-driven individual who can manage platform operations while developing and optimising digital campaigns

DUTIES AND RESPONSIBILITIES:

E-Commerce Operations

• Independently manage and optimise product listings on e-commerce platforms (e.g. Shopify, Shopee, and Lazada).
• Coordinate inventory, stock levels, promotional mechanics, and product launches.
• Plan and execute e-commerce promotions, bundles, flash sales, and special campaigns.
• Monitor and analyse daily e-commerce KPIs: sales, order fulfilment, traffic sources, conversion rates.
• Manage and resolve customer inquiries, complaints, and return requests.
• Coordinate fulfilment operations with logistics teams to ensure customer satisfaction.
• Regularly monitor competitor activities, pricing strategies, promotional trends, and product content; propose action plans to maintain competitive advantage.
• Track and report e-commerce performance trends and insights with recommendations for optimisation.

Digital Marketing Activities

• Develop and manage the digital content calendar for social media channels (e.g. Facebook, Instagram, LinkedIn, TikTok).
• Plan, launch, and optimise digital advertising campaigns (Google Ads, Meta Business Suite) focusing on acquisition, engagement, and conversion.
• Create and coordinate marketing content for ads, social media, website, and emails.
• Plan, draft, and execute email marketing campaigns, including newsletters, product promotions, and customer engagement flows, using email marketing platforms (e.g., Mailchimp).
• Segment customer and lead databases for targeted email marketing initiatives, ensuring relevance and personalisation.
• Monitor and analyse email campaign performance (open rates, click-through rates, conversions) and propose optimisation strategies.
• Drive SEO initiatives: keyword research, meta descriptions, on-page SEO for product pages and blog content to enhance organic traffic.
• Analyse digital marketing and website analytics (Google Analytics 4, Meta Insights) to measure campaign effectiveness and propose improvements.
• Identify and coordinate with potential influencers or KOLs for collaborative marketing initiatives where applicable.
• Perform any other tasks assigned by the superior.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Digital Media, or related disciplines
• 2–4 years of solid hands-on experience in digital marketing and e-commerce management roles.
• Proficient with Google Ads, Meta Business Suite, Shopify CMS, Shopee and Lazada Seller Centre.
• Solid knowledge of SEO best practices and familiarity with CMS platforms like WordPress.
• Strong analytical skills: Excel reporting, Google Analytics 4 (GA4) expertise.
• Good creative judgment for e-commerce visuals, product layouts, and digital assets.
• Excellent verbal and written English communication skills (Chinese will be an added advantage).
• Ability to handle and balance both digital strategy and tactical e-commerce operations effectively.

• Google Ads Certification and/or Meta Blueprint Certification are preferred.